Goodway Group Unveils Strategic Expansion With Launch of GRADIANT, a modern funnel agency and G-Comm, a retail media accelerator
–News Direct–
Goodway Group, a leading independent digital marketing agency, announces its strategic expansion efforts by launching two divisions to help marketers capitalize on the industrys future: GRADIANT, a modern funnel marketing agency, and G-Comm, a specialized retail media accelerator. This expansion delivers brands the future of deep analytics, identity, and measurement, today.
Goodway Group boasts a strong legacy of innovation and technical prowess, with accolades such as being a three-time MarTech Breakthrough award winner and AdExchangers Best Use of Technology by an Agency award winner. Since its inception in 1929, Goodway Group has continually excelled at being at the leading edge of marketing and a go-to resource for brands to evolve their marketing practice.
GRADIANT, the newly launched modern funnel marketing agency, sets a new standard in the next generation of media investment by bringing its massive identity graph and proprietary measurement to holistically measure brand and performance. Leveraging a blend of data science, strategy and ongoing machine learning, GRADIANT delivers CFO-friendly outcomes. Marc Ducnuigeen, Chief Client Officer at Goodway Group, remarked, "GRADIANT bridges the gap between brand and demand, giving marketers the answers they need to secure boardroom and CMO approval."
Similarly, G-Comm, the specialized retail media accelerator, creates a mutually beneficial relationship by addressing the unique challenges and opportunities within the retail landscape. G-Comm empowers retailers to build or upgrade their retail media networks (RMNs) while providing brands with the means to maximize engagement on existing platforms. Angela Myers, SVP of G-Comm, emphasized, "Both brands and retailers know the retail media potential is immense but have not yet found excellence across the practice as a whole. Through our experience with helping retailers build and upgrade their own RMNs and executing growth strategies for RMN brands, G-Comm brings this unique perspective, that you simply wont find elsewhere."
Goodway Group is widely recognized by retailers, brands, and technology partners within the industry, illustrated by being a finalist in the esteemed Modern Retail Award for Best Retailer/Agency Collaboration.
Jay Friedman, CEO of Goodway Group, expressed excitement about continuing to lead the industry: "Boards of Directors, CFOs, and CEOs rightfully want to know more precisely the return on their marketing investment. We are delighted to work with CMOs to show them how measurement, analytics execution, and provable outcomes can be better. GRADIANT and G-Comm allow us to further specialize within two key areas of industry growth. Weve spent the last couple years innovating to deliver ahead of what marketers need. Seeing the culmination of these efforts is credit to our team.
About Goodway Group
Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Groups Outcome Engineering powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth.
Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchangers Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value.
Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency.
Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands.
Contact Details
Kite Hill PR for Goodway Group
Alexandra Morrison
+1 214-604-9658
Company Website
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Goodway Group
COMTEX_451966076/2655/2024-05-06T11:42:55
